Asim Raza (; Urdu: عاصم رضا; born 21 August 1966) is a Pakistani, film and television commercial director and producer. Asim began his career as an architect and worked with a renowned architectural firm Arshad Shahid Abdullah (PVT) LTD before venturing into film Production and Direction. Marking his debut in the field of film making in mid 90s, he has extensively worked in all visual mediums from TV commercials to music videos, long plays and feature films. He has worked with renowned multinational as well as local brands. In 2004, Asim won the Lux Style Award for Best Music Video Director for "Mahi Ve". In 2013, Asim directed a television film, Behadd which earned him critical acclaim and film went onto win the Hum Award for Best Television Film. Asim marked his Feature film debut with a coming-of-age drama Ho Mann Jahaan, Asim Raza owns a production company called The Vision Factory.
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